Overview and Goals

Andy Zito is recognized as one of the world's foremost illustrators for advertising art and design. This site is set up to provide total concept, imaging, design and content solutions for advertising, map, info-graphic, information design, technical, concept and iconographic needs for the web, print and all other mediums.

A brief paragraph describing the site:
The site will be called Andy Zito Illustration and Design. It will be for a getting in Illustration and Design assignments as well as selling the reproduction rights to existing artwork or Stock art.

It will feature Illustration, Maps, New Work, Web Design, Print Design and Animation samples. There will be a Sign In for special clients and a Submit Page for leaving feedback or contact information needs. Colors on the pages will be coordinated with soft cool grey, orange and greens. A logo will be designed and incorporated into the banner area. Links to other pages will be consistent in design and have rollovers.

A list of the two or three most important goals of the site.

• The most important goal for the site will be to increase assignments in order to create and provide the highest quality artwork and design for the Advertising, Entertainment, Information, Technical, Financial and Editorial Industry.
• A secondary but still important goal would be to enhance branding, optimization of the site and provide an enjoyable experience. Also to communicate the potential achievement of the client's goals and imaging or design needs.

Audience

Who is the primary audience for the site (age, location, etc.)? The primary audience will be creative art buyers, art directors, graphic and web designers, young adults to seniors. While the location may be mainly in the Los Angeles, California area, it can include National and International clients and any interested parties.

What do you want the audience to think/do after visiting the site? The experience after going on the site should be an easy experience for the user. Navigation should be clear, consistent and easy. Images and graphics would be optimized for quick loading of the pages. Information would be clear and easy to experience. There would be no pop-ups or distractions. Portfolio pages will have rollover actions and minimal linking to other pages for dedicated viewing by the user. This would also keep most of the page's real estate at the top.

The site should promote various increased art assignments, on site work as well as providing the visitor with desirable samples and experience.