Andrew Zito CIS 51

Final Project

Overview and Goals

A brief paragraph describing the site.The site will be called – “Long and Straight Golf”. It will be for a Golf Company/Store selling golf apparel, equipment and training in Southern California and worldwide online. It will feature Long and Straight Golf Equipment and Long and Straight Golf Services that will include Long and Straight Training and Long and Straight Private Lessons. The site will contain validated XHTML and have an external CSS style sheet. Colors on the pages will be coordinated with soft greens, yellows and accompanying pleasant and coordinating combinations. A logo will be designed and incorporated into the banner area. Links to other pages will be consistent in design and have rollovers.

A list of the two or three most important goals of the site.

• The most important goal for the site will be to increase sales of the company's Apparel and equipment.
• A secondary but still important goal would be to enhance the golf enthusiast’s successful game and experience.

Audience

Who is the primary audience for the site (age, location, etc.)? The primary audience will be young adults to seniors, mainly in the Los Angeles, California locations for training and anywhere else for online sales as the shipping of the Long and Straight Golf merchandise will be Worldwide.

What do you want the audience to think/do after visiting the site? The experience after going on the site should be an easy experience for the user. Navigation should be clear, consistent and easy. Images and graphics would be optimized for quick loading of the pages. Information would be clear and easy to experience. There would be no pop-ups or distractions.

The site should promote various increased golfing abilities, training as well as providing the visitor with desirable equipment and apparel choices.