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RUBEN CORDOVA Ruben Cordova should be a name that any serious snowdome collector should be familiar with. For 25 years, spanning 1966 to 1991 Ruben was the creative director at The Karol Western Corporation in Bell Gardens, California. The
Karol Western Corporation has for many years been one of the 3 major
creators, manufacturers and distributors of souvenirs in the United
States. The other 2 being Nanco in Massechusetts and Allen-Lewis Manufacturing
Company in Denver, Colorado. All through the 60's and 70's some of the
coolest and kitchiest souvenirs were designed and made up by companies
like them.
And
if there was a king of the designers of these funky items it would have
to be Ruben Cordova. A
good example of his handy work showed up in the whole series of snowdomes
from Universal Studios in North Hollywood, California. Every time a
new attraction like Jaws, Battlestar Gallactica, Dracula's Castle or
King Kong had to be featured, Ruben was called on to create all new items.
While many of these tourist places survived, many did not. Even the large amusement parks are changing hands and have become glossy, special effects oriented and overly commercialized in an unaesthetic way. So it is only fitting that Ruben Cordova's work be featured here. |