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INFRASTRUCTURE
OVERVIEW
Overview of the Film Industry Web Sites Infrastructure Issues
Companies in the film industry
like many other industries are developing their enterprises using the
world wide web as a key component to ensure that they will be competitive.
To
successfully implement their web sites to be profitable, cost effective
and secure, film companies must address both Personalization and Technical
Considerations to maintain high levels of accountability, reliability
and accessibility.
PERSONALIZATION
Personalization definition
The world wide web by its very nature is an interactive medium, this
quality has made it very attractive to companies and their customers.
This interactive quality enables web sites customers to feel as if they
are "part of the game" as they not just browse but perform
a variety of activities while they are connected to a site. The most
effective film sites enable visitors to customize customer functions
and activities so they can experience a personal bond and familiarity
while interacting with the web site.
Repeat customers vs. New customers
Repeat customers are absolutely critical to the success of a film companies
web site. No matter how effective a company is in marketing to new customers
it would truly be a wasted effort if customers did not return to the
site on an ongoing basis to do business and add to the bottom line.
Many customers will visit a site once and not make a purchase or ever
return, but it is the repeat customers who will more than likely make
a purchase of goods or services.
 Personalization |
Types of personalization
Film companies use various analysis methods and types of personalization
while initially designing and redesigning their web sites. They analyze
the trends, demographics, geographic's, and other characteristics of
their customers. During this analysis they make recommendations based
on the paths that customers have used, collaborative filtering by involving
people in the process and by instant analysis of sessions while people
are on the site.
Privacy and protecting customers personal information are paramount considerations when designing and implementing business sites. This time honored practice and commitment must be demonstrated to ensure that customers will repeadily return to the companies web site.
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The
privacy policy should be well stated and whenever possible respected
privacy organizations like TrustE and the BBBOnline, should be
affiliated with to ease customer concerns.
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Reasons customers come back
Customers return to film company web sites when they find that their needs have been met and exceeded. The customers return when they experience superior support, have been able to make purchases, subscribe to ongoing events and view one time streaming events with a high level of satisfaction. And they will keep coming back when the offerings are competitively priced, easy to order and have the confidence that their privacy of information will be protected.
Access logs
Access logs are used by film companies to analyze information about how customers use the web site. Where do they enter the site, on the home page or at interior pages? How much time do customers spend on the site or a particular page? This information can provide tremendous insight into what the customer wants and how the film companies can satisfy their needs.
OVERVIEW
PERSONALIZATION
Personalization definition
Repeat
customers vs.
New customers
Types of
personalization
Overcoming privacy
issues
Reasons customers come back
Access logs
Opportunities
and Challenges